Our updated brand includes the new tagline ‘Beyond Boundaries’, which speaks to our company purpose of creating revolutionary X-ray imaging that betters lives. By going Beyond Boundaries, we challenge ourselves from both a commercial and a technical perspective to strive for excellence, innovate and grow.
Phase one of our brand strategy rollout is the launch of a new commercially focused website and digital marketing. The updated look of our branding is confident, creative and innovative. We will continue to use our distinctive Micro-X logo, building on the existing value in our brand identity.
This brand marketing progress to date includes:
The new website is a hub where innovation meets accessibility. Designed with simplicity and user experience in mind, the site allows you to seamlessly explore our next generation X-ray products, understand how our proprietary technology platform is revolutionising industries across the globe, and the enormous impact of our future products.
Visitors to our new site will discover a wealth of information about our products and innovations. Whether you're a healthcare professional, a security expert, or simply curious about the future of X-ray technology, our website provides a comprehensive view of how Micro-X is redefining the landscape. From disaster zones to security checkpoints and hospitals, we’re making a tangible difference in people’s lives every day. While our website is designed to provide you with information, we encourage you to get in touch with us to connect you with an X-ray solution that meets your needs.
As we continue to break new ground in X-ray imaging, we invite you to explore our new website and see how we’re going beyond boundaries to deliver revolutionary solutions. This is just the beginning of an exciting new chapter for Micro-X, and we’re thrilled to have you with us on this journey.
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In a world-first initiative, Micro-X’s Head CT scanner will play a central role in a groundbreaking clinical trial set to reshape stroke care across Australia’s most remote regions.
Micro-X has partnered with FUJIFILM to create a world-first curved detector for the Head CT for stroke diagnosis. Hear from Mechanical Engineer Mia Maric on how the curved detector will play a part in transforming stroke care.
Micro-X has signed a major U.S. supply agreement, giving over 700 hospitals direct access to its Rover Plus mobile X-ray system. This milestone marks a breakthrough in U.S. market entry and validates Rover Plus as a trusted solution for acute care imaging.
Micro-X creates revolutionary X-ray technology to better lives.
Our PurposeFind out how Micro-X is creating new opportunities for industries across the world.
Find out moreThey’re the visionaries and innovators behind our X-ray technology, products, culture and ethos.
Meet the team