Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
CEO Kingsley Hall and Chief Operating Officer Anthony Skeats appear on the latest AUScelerate podcast talking about the development of Micro-X's unique and world-leading CT and X-ray platform.
Micro-X provides shareholders with an update on the Head CT human imaging trial, portable Full Body CT development, Lung CT research and the company's carbon nanotube imaging technology platform.
As healthcare delivery continues to shift toward faster, more decentralised models of care, Mobile Digital Radiography (DR) Systems are becoming increasingly important across emergency departments, intensive care units, operating theatres and remote care settings. Hospitals evaluating a new Mobile DR system are no longer considering image quality alone — they are assessing workflow efficiency, operational reliability, integration capabilities and long-term cost of ownership.
Micro-X creates revolutionary X-ray technology to better lives.
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