Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
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In a world-first initiative, Micro-X’s Head CT scanner will play a central role in a groundbreaking clinical trial set to reshape stroke care across Australia’s most remote regions.
Micro-X has partnered with FUJIFILM to create a world-first curved detector for the Head CT for stroke diagnosis. Hear from Mechanical Engineer Mia Maric on how the curved detector will play a part in transforming stroke care.
Micro-X has signed a major U.S. supply agreement, giving over 700 hospitals direct access to its Rover Plus mobile X-ray system. This milestone marks a breakthrough in U.S. market entry and validates Rover Plus as a trusted solution for acute care imaging.
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