Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
In the final newsletter for 2025, we reflect on some of the achievements of the year, while looking towards what is to come in 2026.
The newly updated Rover Mobile DR X-ray system will be launched at the Radiological Society of North America (RSNA) Annual Meeting in Chicago this November, building on Rover's proven strengths in lightweight, motor-free mobile imaging.
Ahead of World Stroke Day on October 29, Stockhead’s host Fraser Palamara spoke with Australian Stroke Alliance co-chair Professor Stephen Davis about the massive global impact of stroke and the technology reshaping how it’s treated.
Micro-X creates revolutionary X-ray technology to better lives.
Our PurposeFind out how Micro-X is creating new opportunities for industries across the world.
Find out moreThey’re the visionaries and innovators behind our X-ray technology, products, culture and ethos.
Meet the team